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Saturday, 26 February 2022

How to Save Money Even Earning Little?

Knowing how to save money is a habit, regardless of how much you earn. Many people think that in order to save every month, you have to earn a lot. But is this really true?

In reality, you don't need to have an above-average income to know how to save money. Just have quality planning and follow a programmed routine to save successfully.

The act of saving itself does not depend on the amount. That means you could be saving 10 reais, or 1000 reais. Everything is an economy and everything will help you reach your final goals with quality.

People often find it difficult to know how to save money on a low income. If you have this question, you've come to the right place. Check out our tips and find out how it can be done!

Understand more about your income to save money

Your income is the foundation of your entire economy. To start understanding how to save, you must see exactly how much you earn and how much you spend each month. But this can be complicated for some people, especially those who have unforeseen and occasional expenses throughout the month.

If this is your case, don't worry. For starters, you can ensure an organization of your finances to understand if you really have occasional expenses, or if it's all a matter of organizing. This may seem strange to some, but most people have similar expenses and it seems otherwise due to a lack of planning.

Our tip is simple: write down all your expenses for a few months. So you can check how much income is left over for other activities.

Review your consumption

Now that you know about your income, the next step to understanding more about saving is reviewing your spending. You already know what you need to pay, how much you need to pay, and on what dates these charges occur.

Now, you should see if these are really necessary expenses for your life, or if you are spending much more than you need to. Transport and food, for example, are extremely necessary expenses. After all, you can't just cut out food in a month.

A trip to the movies or a more elaborate dinner in a restaurant, on the other hand, are not necessarily essential. Make sure you're not spending too much on leisure or distracting activities. The same goes for material possessions.

Don't leave the savings until the end of the month

Many people have the following savings model: save only what is left at the end of the month, without having a certain amount to deposit. This is a bad technique if you really want to learn how to save money.

Our tip is simple and very effective. You must save an amount each month and withdraw from your account on salary payday. In this way, you guarantee the entry of money into savings regardless of your expenses.

 

It is worth remembering that you must calculate an amount that will not be needed later. If you're earning less, it's no use saving half your salary. You can start by saving 20% ​​or 25%, as long as it doesn't make a difference to the quality of your life.

Create goals

It is essential that you create goals before you begin to understand how to save. After all, we all need a goal to save money. It is not enough to simply make a promise to save an amount per month.

Try starting with the following scheme: analyze your sales and see how much you can save. Save about the same amount each month. Then start thinking about the uses of that money.

You may want to plan a nice trip with the family or want to buy a quality good. The goal doesn't matter, what matters is planning. Thus, you will make good savings, even earning little.

Beware of the Unforeseen

The unforeseen can always happen. They can be lighter, like a simple extra expense, or heavier, like a decrease in salary. No matter the reason, you must prepare.

The best way to do this is through savings. We said earlier that you should create goals. However, don't forget to include the unforeseen in them. It is always interesting to leave some money for emergencies.

Start by thinking about percentages. Of the money saved, you can leave a percentage, like 50%, for emergencies. Don't forget that saving money is an activity that takes time. So don't feel inclined to save too much at once. You may need the income throughout the month.

Choose the best way to save

There are several ways to save money. You can, for example, put the amount in a savings account. If the value is higher, you can make an investment for the money to pay off. The important thing is not to leave empty-handed.

For your savings to be worth it, it is interesting to choose a way to save. Do you prefer to use savings? Is saving money at home really a good option?

If you have a lot of questions, you can ask a professional for help. Talk to your manager or a financial coach (John Labunski ). He will be prepared to guide you in the best possible way.

Attention at leisure

Our last tip is also one of the most important for activities like saving money. A considerable amount of people are lost because of leisure. After all, we all want leisure time and often we spare no effort in these moments.

If you like to go out and have fun, be careful. In order not to end up using extra money, which could be saved, you must program yourself. How often do you go out in the month? What do you usually spend?

Let's say you go out every weekend, on Friday and Saturday. This gives an average of 8 departures per month. Spending 50 reais per trip, you will have an average expense of 400 reais, just for leisure. Now, just check your income and see if these values ​​can be changed.

Sunday, 28 February 2021

Sports Marketing: Brands That Become Famous

In the current era, marketing is constantly used by every sector in which the basic objective is to do "business".

Obviously on the market there are different types of marketing that have developed over time and with digital innovations, but what has always had a continuous rise is sports marketing.

Do you know its meaning? Are you aware of the ways in which it is practiced?

Let's see together a short guide to explain all the salient points in summary.

The meaning of sports marketing

Sports marketing is that branch of marketing that deals with promoting goods and services through sport, while also sponsoring the reference sport.

As banal and obvious as it may seem, sport plays a fundamental role in the life of each of us, especially for those who practice it or love it most, as it has been an integral part of our culture since ancient times.

This aspect plays a fundamental role in the business world since, thanks to the emotional senses and the loyalty relationship with the audience, a fan or fan tends to argue that what is advertised by a sport and in particular by a team or a famous player, both better than other existing brands and products on the market.

To give concrete examples, just think that it is not unusual to notice, during a game, sponsorships of household products such as those linked to the “Barilla”, “Ringo” brands or telephone line services such as “Tim”. In some cases, the association between a brand or a line of products and a prominent figure in the world of sport seems to be even more functional. One of the greatest examples in this branch is certainly Nike with the association between the “Jordan” and the basketball player Michael Jordan which has made a huge profit for the great sportswear house.

This allows you to convert everything into traffic; carrier of any kind of marketing.

Are you wondering how sports marketing was born and above all how it has arrived today?

Let's take a look into the past and the present together.

Evolution and successes

Sports marketing appeared in 1870 thanks to a tobacco industry that, for the first time, decided to promote a non-sports product through sport: the famous "tobacco cards", in the packages were inserted cards featuring soccer players with the words “player's cigarettes”.

Later in 1936 Jesse Owens, an American sprinter and long-distance player, was one of the first to receive free merchandise from the Adidas company and in 1954 the Sportsman's Parke baseball stadium sold its naming rights to the beverage company Anheuser Busch.

 

On the other hand, 1970 was an exponential year for sports sponsorship as, due to a legislative standstill, the tobacco companies were no longer able to advertise their products on television, radio and on billboards. Therefore they adopted the strategy of promoting themselves through sport, initially only with motorsport and later with other sports, with the aim of communicating values ​​such as strength, recklessness and risk.

The success of this tactic immediately attracted other companies, quickly developing the so-called sports sponsorship and brand ambassador; sports characters who advertise products, strategy currently in use.

How sports marketing is practiced

After reading an entire article, you are wondering how sports marketing is practiced? Simple, in 2021 we cannot ignore the idea of ​​digital marketing for all types of marketing.

But let's see in detail every single step to focus on:

● business and market analysis;

● the type of marketing you want to do (example: regional event, a brand through a famous player, etc.);

● assign a budget;

● define the objectives;

● evaluate the timing necessary for the campaign to deliver its results;

● identify the target (example: sports fan, amateur or competitive player, etc.).

You will surely be taking part in the idea that for a job of this kind you need an expert on the subject, entrust our web agency Abdul Rimaaz and the result will surely be as winning as the team of your heart.

SEO and Social Media Marketing

 

Seo and Social Media Marketing, which strategy is more effective in order to enhance a campaign? Should we focus more on SEO or Social Media Marketing?

SEO and Social Media Marketing: complementary strategies

Before being able to give a valid answer, it is necessary to do a minimum of elucidation on these two strategies.

The activity of optimizing web pages and websites (activity better known by the term SEO) , is the way to go to achieve greater online visibility. Social media marketing focuses its efforts in order to generate visibility on the main social networks, create virtual communities, increase interest in a brand, be closer to users.

Before the creation and activation of the positioning algorithms, a good positioning was obtained by inserting a quantity of keywords and thematic links on one's website in order to be able to appear among the search results. Over the years the focus has shifted towards the quality of the content rather than quantity.

Today it is difficult for us to think of stuffing websites with keywords and being present in the first search results on Google. Content is as important as it is vital in order to increase one's authority on the web. The creation of quality content is the first step to be able to increase the visibility of a website and if supported by a good social media marketing activity, it will certainly be possible to involve a substantial number of users.

Social media can represent an indicator of the quality of content if, when users reach the web platform through the published content, a defined time remains necessary in order to be able to read what has been achieved.

At this point we can provide an answer to the initial question: it is no longer possible to think of SEO and social media marketing as two different strategies to be implemented separately. The two strategies must be considered as two sides of the same coin that pursue the same goal: Increase the visibility of the brand.

You cannot think of creating content without then sharing it on social networks or sharing content on social media without having a web platform capable of hosting and enhancing such content.

At  Abdul Rimaaz The marketing Corner,  we are able to offer this strategic planning, that is to integrate the quality of the contents with an excellent indexing of the site on the main search engine and then share them and enhance them on social media.

 
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